Vlad Popovici

chief marketing officer in Bucharest, Romania

Vlad Popovici

chief marketing officer in Bucharest, Romania

Vlad Popovici is a seasoned senior executive with over two decades of proven success in accelerating growth, transforming marketing organizations, and scaling global businesses across the technology, advertising, and gaming sectors. With deep expertise in go-to-market strategy, brand transformation, and high-performance team leadership, Vlad consistently deliveres impact in complex, fast-moving environments.

Vlad is currently the Co-Founder and Chief Marketing Officer of AiGIA, the world’s first infrastructure for Quantum AI Agents, engineered for Healthcare & Regulated Industries.

Prior to this, Vlad served as Chief Marketing Officer and Board Member at AMBER, a global end-to-end game development company with over 1,200 professionals across four continents. There, he was responsible for leading global marketing strategy, brand transformation, and corporate communications at scale.

Earlier in his career, Vlad co-founded and scaled KUBIS, one of the most awarded independent full-service advertising agencies in the EU and the United States. He previously held digital leadership roles at Saatchi & Saatchi and BBDO Group, where he pioneered Romania’s first integrated digital teams - helping global brands rethink engagement through data, content, and emerging technologies well before digital transformation became a buzzword.

His passion for innovation continues beyond the corporate world. Vlad remains an active force in the CEE startup ecosystem, serving as an angel investor and advisor with a focus on AI, Web3, and MarTech. He is a frequent speaker on the future of Brand-Building, Digital Transformation, and the future of brand-building in a tech-first.

Vlad is a committed contributor to the global advertising community. He currently serves on the Board of CommUnity International, the EU’s largest independent agency network, and has previously held a board seat at the International Advertising Association (IAA). His academic involvement includes teaching Digital Transformation and Social Media at the IAA School and serving on award juries for industry-leading festivals such as Effie and Internetics.

Aligned with his belief in purpose-driven leadership, Vlad also serves as Rotary International Public Image Coordinator (2024–2027) for Region 24, where he oversees strategic communications across eleven countries in Central and Eastern Europe and the Middle East.

Favorite quote: “Don’t aim to be the biggest, aim to be the boldest”.

  • Work
    • Aigia